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Why I Chose Yellow for My Brand Color?
Choosing the right color for your brand is no small decision. It's one of the first things people notice, and it plays a crucial role...

Patricia Guerrero Knight
Mar 43 min read
45 views
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Leading Through Change: My Experience Managing Marketing & PR for a Historic University
Savannah State University A few years ago, I stepped in as Interim Marketing Manager  for Savannah State University —Georgia’s first...

Patricia Guerrero Knight
Feb 274 min read
4 views
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Brand Voice, Customer Service, and the Power of Relationships
When it comes to building a strong brand identity, many small businesses focus on visuals—logos, packaging, and website design...
Patricia Guerrero-Knight
Jan 23 min read
25 views
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No News is Good News
2018 has been an incredible year. Knight Light Creative Marketing's first year, passed seemingly unnoticed last week due to the multiple...
Patricia Guerrero-Knight
Dec 17, 20182 min read
20 views
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Little Bitty Like A Boss
Just about three months ago I launched into the 'self employed' market like a rogue rocket. A bright and startling streak of energy and...
Patricia Guerrero-Knight
Feb 21, 20182 min read
30 views
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Dress To Impress - Even Alpacas
All of my clients are so different, yet I generally dress about the same to meet with each one. Occasionally, I'll throw on a little...
Patricia Guerrero-Knight
Dec 15, 20172 min read
31 views
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