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Why I Chose Yellow for My Brand Color?
Choosing the right color for your brand is no small decision. It's one of the first things people notice, and it plays a crucial role...

Patricia Guerrero Knight
Mar 3, 20253 min read


Leading Through Change: My Experience Managing Marketing & PR for a Historic University
Savannah State University A few years ago, I stepped in as Interim Marketing Manager for Savannah State University —Georgia’s first...

Patricia Guerrero Knight
Feb 27, 20254 min read


Brand Voice, Customer Service, and the Power of Relationships
When it comes to building a strong brand identity, many small businesses focus on visuals—logos, packaging, and website design...
Patricia Guerrero-Knight
Jan 2, 20253 min read


No News is Good News
2018 has been an incredible year. Knight Light Creative Marketing's first year, passed seemingly unnoticed last week due to the multiple...
Patricia Guerrero-Knight
Dec 17, 20182 min read


Little Bitty Like A Boss
Just about three months ago I launched into the 'self employed' market like a rogue rocket. A bright and startling streak of energy and...
Patricia Guerrero-Knight
Feb 20, 20182 min read


Dress To Impress - Even Alpacas
All of my clients are so different, yet I generally dress about the same to meet with each one. Occasionally, I'll throw on a little...
Patricia Guerrero-Knight
Dec 14, 20172 min read
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